Falken Tyres and Liverpool
Official Global Tyre Partner to Liverpool Football Club, Falken Tyres, launches its new global campaign featuring LFC first team players Alex Oxlade-Chamberlain, Dominic Solanke, Trent Alexander-Arnold and Joe Gomez to bring to life its global strapline ‘On The Pulse’ through the making of a unique music track.
Falken set about capturing heartbeats from right across the club, from first team players, academy players, LFC Ladies players, legends and fans around the world. These heartbeats formed the base of a track produced by Liverpool music producer Michael Seary. Alex Oxlade-Chamberlain and Dominic Solanke spent some time in the studio with Michael when he mixed the track and also contributed musically by playing excerpts on the drums which were integrated into the track.
Micheal Seary, who produced the track, says: “From the players on the pitch, to the fans in the stands, we wanted to portray all the emotions, the ups and downs and the heart racing and stopping moments that come from being a part of this club in the track.”
“It’s been our privilege to produce this unique piece of music as part of our partnership with LFC,” says Markus Bögner, managing director and COO at Falken Tyre Europe. “The beating of a heart is instantly recognisable as a symbol of both emotion and passion, values that resonate with Falken and LFC alike. Moreover, it’s been our first chance to bring players and fans together and we look forward to creating more special opportunities to get fans’ hearts racing.”
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About Liverpool Football Club
• Founded in 1892, Liverpool FC is one of the world’s most historic and famous football clubs having won 18 League Titles, seven FA Cups, eight League Cups, five European Cups, three UEFA Cups, three European Super Cups and 15 Charity Shields
• As a socially responsible Club, Liverpool FC is proud of its heritage and plays a proactive role in its communities through its official charity, Liverpool FC Foundation. By delivering a range of award-winning programmes, the Foundation motivates and inspires children and adults, both at home and overseas, using football and the power of the Liverpool FC badge. Its contribution has been recognised by the award of a Community Mark from Business In The Community
• Liverpool FC is a global brand and works with leading edge commercial partners around the world providing unparalleled commercial opportunities
Falken Tyre Europe
The Falken Tyre Europe GmbH is the European affiliate of the Japanese tyre manufacturer Sumitomo Rubber Industries Ltd., with about 33,000 employees, it is the sixth largest tyre manufacturer worldwide. From its location in Offenbach/Main, the company markets and sells a complete tyre portfolio for passenger cars, light trucks, trucks, pick-ups and SUVs as original equipment and for the entire European retrofitting market. All Falken factories comply with the ISO 9001, IATF 16949 as well as environmental standard ISO14001. Developed and tested in the world's most demanding racing series, the Falken tyres provide the maximum of individual driving enjoyment. The Falken brand is involved in exciting and high technology platforms such as Motorsports with a Porsche 911 GT3 R and BWM M6 GT3, Red Bull Air Race, at the AUDI Sportpark stadium, which is the stadium of Bundesliga club FC Ingolstadt 04, and as the global tyre partner of Liverpool FC.